HOME

NEWS

CHARITIES

VOLUNTEER

ACTION CENTER

ADD CHARITY

CONTACT

SUPPORT

World Environment Community Health Animals Celebrity Submit A Site Find A Charity
Save the Children unveils 'most ambitious campaign ever'

Civil Society Media

2069 days ago   Article ID# 847371
Original URL

 

Save the Children

LONDON, U K (Civil Society Media) - Save the Children has launched what it describes as its most ambitious campaign ever, in a bid to prevent eight million children dying each year from preventable causes.

No Child Born to Die was launched yesterday at an event in central London hosted by newsreader Natasha Kaplinsky and attended by Save the Children ambassadors Alexandra Burke (pictured), Amanda Mealing and Edith Bowman.

A 60-second TV ad featuring images of David Beckham, Nelson Mandela, Darcey Bussell and Usain Bolt and voiced by Helena Bonham-Carter aired for the first time during Coronation Street last night and will run for three weeks on primetime TV. The campaign itself will last for three years.

The policy report that underpins the campaign states that while progress has been made on infant mortality rates since the Millennium Development Goals baseline in 1990, eight million children are still dying each year from highly-preventable illnesses such as pneumonia, malaria and diarrhoea or from easily avoidable complications at birth.

Across the world childhood deaths need to be cut by four times the current rate if the MDG of a two-thirds reduction in child mortality by 2015 is to be met.

The charity identifies a number of reasons for the continuing high mortality rates and suggests various solutions. These include expanding access to immunisation programmes; reducing prices for new vaccines; training more health workers, and ensuring community health programmes are relevant to local needs.

US$17.9bn more needed per year

Money is needed to achieve these solutions; according to the United Nations, an extra US$17.5bn a year is needed each year between now and 2015 if the poorest 49 countries in the world are to meet the Millennium Development Goals on healthcare for mothers and children.

The campaign is backed by several celebrities and also comprises a YouTube homepage takeover and a microsite at http://bornto.savethechildren.org.uk/

A spokeswoman said that as well as engaging politicians and the public to tackle the problems, the charity had set itself some ambitious targets for the next three years: saving three million children’s lives from preventable diseases; training 50,000 health workers, ensuring 640,000 babies are delivered safely, treating 300,000 children for malnutrition, and helping three million children to eat more nutritiously. But she declined to say how much the charity was spending on the three-year campaign or how much it hoped to raise.

Save the Children’s chief executive Justin Forsyth said at the launch: “I joined Save the Children five months ago and I have been shocked by the numbers of children still dying from things like diarrhoea and pneumonia or even an upset tummy, for lack of a trained health worker.”

He said he hoped the campaign would spark an “unstoppable movement for change”. “Whatever you were born to do you can save a child’s life. In five years’ time I hope we will be able to look back at today and say it was a turning point, the moment the world acted.”

The spokeswoman added that the lack of a call to action at this early stage in the campaign was deliberate, but said the campaign would evolve. “We’ve got lots planned this year,” she said.

Copyright 2016 Civil Society Media   (Copyright Terms)
Updated 2069 days ago   Article ID# 847371

Save the Children     View Charity Profile    Visit Website

More Save the Children News

Save the Children's search-and-rescue ship sets sail from Sicily to save children's lives in deadly Mediterranean

17 days ago From prnewswire.com 

NEW YORK CITY, NEW YORK - ...

Football star Ronaldo wins $15k in charity poker match

24 days ago From rt.com 

MOSCOW, RUSSIA - ...

Fairfield-based Save the Children aiding in Italian earthquake relief

31 days ago From courant.com 

HARTFORD, CONNECTICUT - ...

Save the Children responding to historic flooding in Louisiana

40 days ago From prnewswire.com 

NEW YORK CITY, NEW YORK - ...

Cristiano Ronaldo's new charity app lets you post selfies with him, topless or otherwise

47 days ago From adweek.com 

NEW YORK, NEW YORK - ...

Go to page:   1    2  3  4  5  6  7  8  9  10  Next >> 

<< Return To World News

Action Center

Millions of trees are dying across the US

Action: Climate Change

Throughout the U.S., trees are dying at an astonishing rate. The reasons for the die-off vary from location to location — dro ...

New Zealand kea, the world's only alpine parrot, faces extinction

Action: Wildlife Conservation

The world’s only alpine parrot is at threat of extinction in New Zealand as numbers plummet in the face of threats from non-n ...

Deforestation: choking off the earth’s lungs

Action: Stop Deforestation

Deforestation is one of the biggest threats facing our planet. According to the World Wildlife Fund, 31 percent of land on ea ...

River pollution puts 323m at risk from life-threatening diseases, says UN

Action: Stop Pollution

A week before Russia’s Daldykan river was turned red by a leak from a metals plant, the UN issued a warning as chilling as it ...

Obama's offshore drilling puts whales and dolphins in peril, groups warn

Action: Save Our Oceans

Environmental groups have turned on the Obama administration over offshore oil and gas extraction, warning it puts whales and ...

View All Actions >>

 

 

Charities

News

Follow Us

Support

Find A Charity

Action Center

World

Community

Facebook

Twitter Support

Contact

Volunteer

Add A Site

Environment

Animals

Google+

Privacy Policy

Copyright

 

 

Health

Celebrity

Terms of Service

Copyright © The Charity Vault All rights reserved.