HOME

NEWS

CHARITIES

VOLUNTEER

ACTION CENTER

ADD CHARITY

CONTACT

SUPPORT

World Environment Community Health Animals Celebrity Submit A Site Find A Charity
Save the Children unveils 'most ambitious campaign ever'

Civil Society Media

2143 days ago   Article ID# 847371
Original URL

 

Save the Children

LONDON, U K (Civil Society Media) - Save the Children has launched what it describes as its most ambitious campaign ever, in a bid to prevent eight million children dying each year from preventable causes.

No Child Born to Die was launched yesterday at an event in central London hosted by newsreader Natasha Kaplinsky and attended by Save the Children ambassadors Alexandra Burke (pictured), Amanda Mealing and Edith Bowman.

A 60-second TV ad featuring images of David Beckham, Nelson Mandela, Darcey Bussell and Usain Bolt and voiced by Helena Bonham-Carter aired for the first time during Coronation Street last night and will run for three weeks on primetime TV. The campaign itself will last for three years.

The policy report that underpins the campaign states that while progress has been made on infant mortality rates since the Millennium Development Goals baseline in 1990, eight million children are still dying each year from highly-preventable illnesses such as pneumonia, malaria and diarrhoea or from easily avoidable complications at birth.

Across the world childhood deaths need to be cut by four times the current rate if the MDG of a two-thirds reduction in child mortality by 2015 is to be met.

The charity identifies a number of reasons for the continuing high mortality rates and suggests various solutions. These include expanding access to immunisation programmes; reducing prices for new vaccines; training more health workers, and ensuring community health programmes are relevant to local needs.

US$17.9bn more needed per year

Money is needed to achieve these solutions; according to the United Nations, an extra US$17.5bn a year is needed each year between now and 2015 if the poorest 49 countries in the world are to meet the Millennium Development Goals on healthcare for mothers and children.

The campaign is backed by several celebrities and also comprises a YouTube homepage takeover and a microsite at http://bornto.savethechildren.org.uk/

A spokeswoman said that as well as engaging politicians and the public to tackle the problems, the charity had set itself some ambitious targets for the next three years: saving three million children’s lives from preventable diseases; training 50,000 health workers, ensuring 640,000 babies are delivered safely, treating 300,000 children for malnutrition, and helping three million children to eat more nutritiously. But she declined to say how much the charity was spending on the three-year campaign or how much it hoped to raise.

Save the Children’s chief executive Justin Forsyth said at the launch: “I joined Save the Children five months ago and I have been shocked by the numbers of children still dying from things like diarrhoea and pneumonia or even an upset tummy, for lack of a trained health worker.”

He said he hoped the campaign would spark an “unstoppable movement for change”. “Whatever you were born to do you can save a child’s life. In five years’ time I hope we will be able to look back at today and say it was a turning point, the moment the world acted.”

The spokeswoman added that the lack of a call to action at this early stage in the campaign was deliberate, but said the campaign would evolve. “We’ve got lots planned this year,” she said.

Copyright 2016 Civil Society Media   (Copyright Terms)
Updated 2143 days ago   Article ID# 847371

Save the Children     View Charity Profile    Visit Website

More Save the Children News

Cumberbatch stands by appeal for cash to help child refugees

43 days ago From news.sky.com 

ISLEWORTH, U K - ...

Jennifer Garner's charity work proves she's not your typical celebrity

47 days ago From romper.com 

NEW YORK, NEW YORK - ...

‘Doctor Strange’: Benedict Cumberbatch, Marvel Studios launch ‘Hero Acts’ to Help Kids

64 days ago From abcnews.go.com 

BURBANK, CALIFORNIA - ...

Save the Children's search-and-rescue ship sets sail from Sicily to save children's lives in deadly Mediterranean

91 days ago From prnewswire.com 

NEW YORK CITY, NEW YORK - ...

Football star Ronaldo wins $15k in charity poker match

98 days ago From rt.com 

MOSCOW, RUSSIA - ...

Go to page:   1    2  3  4  5  6  7  8  9  10  Next >> 

<< Return To World News

Action Center

Climate change could make Sudan uninhabitable

Action: Climate Change

Sudan is home to over 40 million people. But, thanks to climate change, it could become an uninhabitable desert in the next 1 ...

Giraffes in danger of becoming extinct in the wild, study finds

Action: Wildlife Conservation

The world’s tallest land mammal is now in danger of becoming extinct in the wild, a global authority on endangered species an ...

A bird on the brink

Action: Stop Deforestation

The destruction of vast areas of forest for oil palm plantations in southern Tanintharyi Region poses a serious threat to the ...

Protect those living in the shadow of oil refineries

Action: Stop Pollution

Last year the EPA released new air protections decreasing the amount of pollution oil refineries can emit and reducing some o ...

More than half of shark species in Mediterranean at risk of extinction

Action: Save Our Oceans

The Mediterranean is a "key hotspot of extinction risk" according to a report by the International Union for Conservation of ...

View All Actions >>

 

 

Charities

News

Follow Us

Support

Find A Charity

Action Center

World

Community

Facebook

Twitter Support

Contact

Volunteer

Add A Site

Environment

Animals

Google+

Privacy Policy

Copyright

 

 

Health

Celebrity

Terms of Service

Copyright © The Charity Vault All rights reserved.