World Environment Community Health Animals Celebrity Submit A Site Find A Charity
Hallmark Channel kicks off Pet Project campaign

By Melissa Hayer, NewsOK.com

1276 days ago   Article ID# 1544527
Original URL


PetSmart Charities

OKLAHOMA CITY, OKLAHOMA (NewsOK.com) - Hallmark Channel has launched the “Hallmark Channel’s Pet Project,” a cross-company campaign set up to celebrate the joy and enrichment pets bring to our lives, while also bringing into the spotlight this country’s epidemic of pet homelessness and encouraging people to adopt.

The campaign includes public service announcements, programming elements, and social media engagement, as well as a comprehensive “Hallmark Channel’s Pet Project” microsite at www.hallmarkchannel.com/petproject, featuring videos, photos, pet care tips, pet-finder resources, and much more, according to a news release.

Hallmark Channel has also formed strategic partnerships with such national organizations as PetSmart Charities and the American Humane Association in order to raise the visibility of and give a voice to the messages and important work of its partner organizations, while utilizing their vast experience, resources and knowledge for “Hallmark Channel’s Pet Project.”

Throughout the year, Hallmark Channel will engage its audience and maintain the campaign’s messaging and mission top-of-mind on its social media platforms and “Hallmark Channel’s Pet Project” microsite, along with featuring pet-themed programming made up of pet segments on the channel’s original daytime lifestyle shows “Home & Family” and “Marie!”; original movies such as “Puppy Love; and specials including, among others, this fall’s second annual “American Humane Association Hero Dog Awards,” produced in partnership with the American Humane Association.

The Hero Dog Awards honors eight extraordinary dogs who have made outstanding and even life-saving contributions to the lives of their owners and are selected by the public through an online contest.

Copyright 2015 NewsOK.com   (Copyright Terms)
Updated 1276 days ago   Article ID# 1544527

PetSmart Charities    View Charity Profile    Visit Website

More PetSmart Charities News

Roanoke animal shelter now provides identification tags

360 days ago From wdbj7.com 


Rescue Waggin brings new life to Southern Pines puppies and dogs

568 days ago From WDAM-TV 

MOSELLE, MISSISSIPPI - HATTIESBURG, MS (WDAM) -. Thirty-two lucky puppies and dogs from the Southern Pines Animal Shelter are on their way to Wisconsin for a chance ... Flag as irrelevant Edit this alert You have received this emai ...

Josh Duhamel produces animal adoption charity web series

576 days ago From The Celebrity Cafe 

LOS ANGELES, CALIFORNIA - FRESNO, Calif. (KFSN) -- One in ten children will be treated at Children's Hospital Central California at some point during their childhood, according to ... Flag as irrelevant Edit this alert You have re ...

Josh Duhamel on the Rescue Waggin

584 days ago From Parade 

NEW YORK, NEW YORK - Britain's Biggest Breakfast is organised nationally to raise money for Cancer Research UK, which helps pioneer research to bring forward the day ... Flag as irrelevant Edit this alert You have received th ...

PetSmart Charities helps with major dog rescue effort

606 days ago From TriValley Central 

CASA GRANDE, ARIZONA - ELEVEN MILE CORNER — While a rescue was taking place of a large number of dogs by Pinal County Animal Care and Control, PetSmart Charities ... Flag as irrelevant ...

Go to page:   1    2  3  4  5  Next >> 

<< Return To Animal News

Action Center

Demand climate action: Support the Clean Power Plan

Action: Climate Change

The Clean Power Plan is a game-changer. It is the biggest step our country has ever taken to protect our families and future ...

Monarch butterflies face threats on both sides of the border

Action: Wildlife Conservation

From deforestation in Mexico to a dwindling food supply in the U.S., Monarch butterflies face threats on both sides of the bo ...

Illegal logging cuts down birds by 50%

Action: Stop Deforestation

Cutting trees for timber has a devastating impact on birds, with a decline of more than 50 per cent recorded in Ghana's fores ...

Tell Department of Justice: Prosecute Volkswagen's climate criminals

Action: Stop Pollution

Corporate wrongdoing comes in many forms. What Volkswagen did by cheating on smog-pollution tests is a crime against us all - ...

Shell may be leaving the Arctic, but Norway's High North is open for business

Action: Save Our Oceans

Environmental and climate activists cheered Shell Oil's decision last week to indefinitely suspend its offshore oil operation ...

View All Actions >>





Follow Us


Find A Charity

Action Center




Twitter Support



Add A Site




Privacy Policy






Terms of Service

Copyright © The Charity Vault All rights reserved.