World Wildlife Fund
BOZEMAN, MONTANA (Broadcast Newsroom) - World Wildlife Fund (WWF) is pleased to announce a collaboration with legendary composer and performer Yanni, aimed at raising awareness of giant panda conservation. The collaboration will kick off in early April 2012, before the first leg of his 75-date North American tour commencing April 17th.
Yanni was inspired to help protect giant pandas after he adopted a two-month old panda cub at the Chinese Chengdu Research Base of Giant Panda Breeding in October 2011. Yanni was the first western artist to be given the honor of symbolically adopting one of Chengdus pandas (a privilege reserved almost exclusively for nations, rather than personalities). He named the panda Santorini after one of the most beautiful islands in his native Greece. Santorini is also one of Yannis most well known compositions and contains the word Irini, which means peace in Greek. He views his adopted panda as the beautiful panda of peace.
One of the great things about my career is it gives me the opportunity and the privilege to travel all around the world and go to different countries and meet so many different cultures, Yanni said. Theres a lot of learning that takes place when you do that. While in China, I was deeply honored by the people of China with the adoption of a two-month old giant panda cub. I immediately saw the importance of saving these inspirational animals. Collaborating with World Wildlife Fund will bring awareness to the plight of the giant panda and help save this animal from extinction. Like any proud father I think that my panda is the most beautiful panda in the world. Long Live Santorini.
As the logo of WWF for more than 50 years, the giant panda has inspired millions to join the fight to save all the magnificent species that share our planet, said Carter Roberts, President and CEO of WWF. Joining together with Yanni, we will tell the story of giant pandas, build support for their protection, and mobilize people to conserve nature around the world.
As part of the collaboration, WWF and Yanni have created a $50 Limited Edition Santorini Panda Adoption, allowing supporters to symbolically adopt a panda. As a thank-you to those individuals who support WWFs efforts through this program, supporters will receive a symbolic adoption kit that includes a plush panda, a photo of Yanni and Santorini, a DVD with exclusive content (including footage of Yanni and Santorini), a certificate of adoption, a re-useable tote bag, and an information card with a panda photo.
Yanni has guaranteed $50,000 in donations, the equivalent of 1,000 Santorini symbolic panda adoptions, to support WWFs panda conservation efforts. All donations received exceeding $50,000 will support WWFs conservation efforts to protect wildlife and their habitats around the world.
To symbolically adopt a panda, please visit: worldwildlife.org/Yanni. For additional information and to learn about the full story, please visit: http://www.Yanni.com/Santorini. Information regarding the kits will also be distributed at all U.S. concerts during Yannis 2012 North American tour.
Copyright 2014 Broadcast Newsroom
Updated 984 days ago Article ID# 1542579
World Wildlife Fund