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Greenpeace Praises Google's Clean Energy Efforts

By Leslie Horn, PC Magazine

797 days ago   Article ID# 1441635
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Greenpeace

NEW YORK, NEW YORK (PC Magazine) - Google has earned top honors from Greenpeace for its efforts in promoting clean energy.

Greenpeace on Wednesday released the fifth version of its Cool IT Leaderboard, an index that rates tech companies' efforts in stopping global climate change. While the group touted Google's efforts, Facebook and Apple were notably absent from the list.

"Technology giants have a real opportunity to use their power and influence to change how we produce and use energy - Google tops the table because it's putting its money where its mouth is by pumping investment into renewable energy," Greenpeace International IT analyst Gary Cook said in a statement.

Google, Cisco, and Dell were specifically called out for employing more than 20 percent renewable energy.

The search giant landed at the top spot on the list, followed by Cisco, Ericsson, Fujitsu, and Vodafone. IBM came in ninth, HP was tenth, and Dell and Microsoft were ranked twelfth and thirteenth, respectively.

"Thanks to Greenpeace for ranking us #1 today. There's more work to do, and we hope others also find ways of going green," Google tweeted today.

Google in December announced that it has made a $94 million investment in four solar energy farms near Sacramento, California. Previously, Google had already committed to installing solar panels on the roofs of more than 10,000 homes, but the solar farm plan is its first large-scale investment into the broader energy grid.

That investment brings Google's total clean energy investment to more than $915 million.

Google also announced last month that it has received ISO 14001 and OHSAS 18001 environmental and workplace safety certifications for all of its U.S. data centers.

ISO 14001 is a standard that helps companies set benchmarks for improving their environmental performance while complying with laws. In line with that standard, for example, Google said it reduced the amount of run time and maintenance necessary for its backup generators, which it must have in case of a power outage.

Although these efforts are promising, as Internet companies grow they're forced to add more energy-sucking data centers, many of which aren't green-certified. Because of this, Greenpeace is calling out IT companies.

"The IT sector might like to consider itself forward-thinking, but it is keeping far too quiet while the dirty energy industry continues to exert undue influence on both the political process and the financial markets," Cook added.

In December, Facebook teamed up with Greenpeace that will see the two organizations improve the social network's renewable energy efforts. That came about eight months after Greenpeace released a report that criticized Apple and Facebook for their "coal intensity".

Copyright 2014 PC Magazine   (Copyright Terms)
Updated 797 days ago   Article ID# 1441635

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