HOME

NEWS

CHARITIES

VOLUNTEER

ACTION CENTER

ADD CHARITY

CONTACT

SUPPORT

World Environment Community Health Animals Celebrity Submit A Site Find A Charity
“Brothers for Life” Media Campaign to raise HIV awareness in Zambia

UNICEF

1048 days ago   Article ID# 1215594
Original URL

 

UNICEF

LUSAKA , ZAMBIA (UNICEF ) - “Brothers for Life,” a mass-media HIV prevention campaign targeting Zambian males, has been launched by the National AIDS Council and UNICEF.

The campaign, based on a successful model in South Africa, seeks to reinforce positive behaviour and asks men to stand up and take action to prevent HIV and AIDS. It also tackles gender-based violence and alcohol abuse, as well as inspiring males to improve their own health – and, by extension, the health of their families and communities.

“The success or failure of our HIV prevention efforts is determined largely by the extent of the involvement of men and boys,” said Bishop Joshua Banda, Chairman of Zambia’s National HIV/AIDS/STI/TB Council. “The Brothers for Life campaign fits well into our national approaches which focus on high impact strategies against the AIDS epidemic.”

Through a series of high-profile public service announcements, Brothers for Life is taking its message to the masses. The advertisements, which encourage young men to take action to stem the spread of HIV, will be disseminated via television and radio, newspaper ads, and billboards, as well as through community-based discussions and face-to-face communication.

Among the famous Zambian faces featured in the advertisements are the First Republican President, Dr. Kenneth David Kaunda, economist and motivational speaker Chibamba Kanyama, national football team players Felix Katongo and William Njovu, and musicians Cactus Agony, Tio, Paul Slim Banda, and Paul Munanjala. International athletes will also be used to spread the Brothers for Life message in Zambia, including FC Barcelona’s and UNICEF Goodwill Ambassador Lionel Messi; Manchester United’s Patrice Evra; South African footballers Teko Modise and Benni McCarthy; and South African rugby captain John Smit.

“The beauty of this campaign is that it addresses gender and power relations in a new way,” said Rick Olson, UNICEF Regional HIV Prevention Advisor for Eastern and Southern Africa. “Instead of just talking to women about protecting themselves against HIV, Brothers for Life seeks to reach boys and men in an engaging way that makes them understand the importance of doing the right thing – not just for themselves, but for women and their families.”

“We support because we believe it is the right thing to do. The best support should come from the heart, out of conviction that you are doing the right thing. We all need to do what we can to fight this scourge,” said President Kaunda. “No amount of effort is too small, everyone should just do what they can do and together we can achieve. You will find us here. Whatever we can do, we will be there.”

UNICEF Zambia Representative Dr. Iyorlumun J. Uhaa thanked President Kaunda for his support in fighting HIV and AIDS.
“We thank you Your Excellency for accepting another request from UNICEF and to support this campaign. Thank you for your leadership in Zambia and abroad in helping to fight HIV and AIDS. This is what leadership is about,” said Dr. Uhaa. “We hope Brothers for Life will make a difference. We want men of strong character to talk with other men about how they can protect themselves and their partner from HIV.”

UNICEF is working with a broad partnership to help bring Brothers for Life to Zambia including the Ministry of Health, NAC, the World Health Organization, the United Nations Population Fund, UNAIDS, the U.S. Agency for International Development, the U.S. President's Emergency Plan for AIDS Relief, Champ, Communications Support for Health, the Zambia-led Prevention Initiative, among others.

Funding support for Brothers for Life Zambia comes from a generous contribution from UNICEF Denmark.

About UNICEF
UNICEF is on the ground in over 150 countries and territories to help children survive and thrive, from early childhood through adolescence. The world’s largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments. For more information about UNICEF and its work visit www.unicef.org

Copyright 2014 UNICEF    (Copyright Terms)
Updated 1048 days ago   Article ID# 1215594

UNICEF     View Charity Profile    Visit Website

More Unite For Children News

UAE leading fight against malnutrition among refugee children

36 hours ago From The National  

DUBAI, UNITED ARAB EMIRATES - The UAE is donating US$7 million (Dh25.7m) to Unicef to screen refugee Syrian children for malnutrition. The United Nations Children's Fund says ...

UNICEF praises Hasina

7 days ago From bdnews24.com 

DHAKA, BANGLADESH - On Friday, July 25, at the Ace Hotel and Swim Club, the Desert AIDS Project will be celebrating its three decades with its annual Mid-Summer Dance ...

UNICEF and EU improve access to safe water for 800,000 people in Bangui

20 days ago From UNICEF-press release 

NEW YORK, NEW YORK - BANGUI, Central African Republic, 1 July 2014—The European Commission's Humanitarian Aid & Civil Protection Department (ECHO) and UNICEF ...

Procter & Gamble Sponsors UNICEF Effort To Save Babies In 25 Developing Countries

20 days ago From Forbes  

NEW YORK, NEW YORK - Every year 58,000 babies die from maternal and neonatal tetanus or MNT, all in the developing world. UNICEF, with support from Procter and ...

One month on, UNICEF calls for immediate and safe return of abducted school boys in Syria

20 days ago From UNICEF-press release 

NEW YORK, NEW YORK - AMMAN, 1 July 2014 – “UNICEF is following with grave concern the situation of some 140 Kurdish schoolboys between 14 and 16 years old who were ...

Go to page:   1    2  3  4  5  6  7  8  9  10  Next >> 

<< Return To Health News

Action Center

New Zealand’s 'dramatic' ice loss could lead to severe decline of glaciers

Action: Climate Change

New Zealand’s vast Southern Alps mountain range has lost a third of its permanent snow and ice over the past four decades, di ...

Crush Crime Cartels to Save Rhino, Elephants

Action: Wildlife Conservation

It comes as no surprise that a trafficker tried to smuggle Sh33 million ivory through the Jomo Kenyatta International Airport ...

Palm oil company clears rainforest in New Guinea

Action: Stop Deforestation

An Indonesian Stock Exchange-listed company whose commissioner is a member of The Nature Conservancy-Indonesia's board has be ...

Hercules begins clean-up of contaminants along southern, eastern boundaries

Action: Stop Pollution

Hercules, Inc. has begun a clean-up of on and off-site contamination that the Environmental Protection Agency said will prote ...

30 new Marine Protected Areas for Scotland

Action: Save Our Oceans

The Scottish Government have announced they have given the go-ahead for 30 more Marine Protected Areas (MPAs), to protect a f ...

View All Actions >>

 

 

Charities

News

Follow Us

Support

Find A Charity

Action Center

World

Community

Facebook

Twitter Support

Contact

Volunteer

Add A Site

Environment

Animals

Google+

Privacy Policy

Copyright

 

 

Health

Celebrity

Terms of Service

Copyright © The Charity Vault All rights reserved.