Vitae Caring Foundation

 Jefferson City     Missouri

http://www.vitaecaringfoundation.org/     << visit website

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Vitae Caring Foundation Charity Profile

The Vitae Caring Foundation is an advertising campaign for life. This means we research, produce and purchase airtime in an effort to encourage a greater respect for human life, restore traditional values in our American culture, and reduce the number of abortions by using mass media education.

In 1991 the Vitae Society began bringing realistic debate about the abortion issue into the mainstream public arena in Missouri by addressing attitudes without politicizing or radicalizing them. This was done by designing commercials which encouraged women to consider alternatives to abortion. These first aired in Kansas City.