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Categories: Environment, Human Rights, [ View All ]
New American Dream Charity Profile
Our mission is to help Americans consume responsibly to protect the environment, enhance quality of life, and promote social justice.
We work with individuals, institutions, communities, and businesses to conserve natural resources, counter the commercialization of our culture, and promote positive changes in the way goods are produced and consumed.
For past generations of Americans, the American dream stood for opportunity—a promise of attainable comfort and security. More recently, however, the traditional dream has been displaced by a much crasser version. Relentless marketing and an exclusive, myopic focus on growth have created a “more is better” dream that promotes, not comfort and security, but rather the unbridled production and consumption of stuff.
By shifting the prize from well-being to stuff, the “more is better” version actually harms the very things we cherish. It is unsustainable personally, as it draws American families into a work and spend treadmill that clutters our lives and depletes our savings. It is also unsustainable for the planet and its people, as it requires an endless churning out of cheap goods, with little regard for who made them and how, the strain on precious natural resources, or where it all goes in the end.
The Center for a New American Dream is dedicated to helping support and nurture an American dream that upholds the spirit of the traditional dream—but with a new emphasis on sustainability and a celebration of non-material values. We envision a society that values not just “more” but more of what matters.