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Beauty Without Cruelty BWC Charity Profile
Beauty Without Cruelty—India started in Pune on 12 September 1974 as a branch of the organization founded in the UK by The Rt. Hon'ble Muriel, Lady Dowding. Lady Dowding, learning of the appalling cruelty perpetrated upon animals in the luxury and vanity trades such as fur, leather, and cosmetics, decided to start a movement to publicize the cruelty hidden by the beauty industry and to simultaneously make available to people alternatives to such products. Thus was born the organization with the unique name Beauty Without Cruelty.